David is a market researcher currently working at the market research agency 2muse on the position of a project manager. His focus includes quantitative and qualitative research with an interest in technology and banking. His particular interests are in user and usability testing and new technologies.

Have you ever considered UI/UX testing done by real people – real users? In his presentation „UI vs UX: test the UI or the user?“ David will show when and how to conduct it and how to deal with particular issues regarding to user and usability testing. He will also show real examples and benefits of such testing and indicate possible future trends in this field.